nbn Business and Regional Australia Institute present 'Business Growth Opportunities - Wollongong Report
Wollongong has changed and transitioned over recent years and has positioned itself well with knowledge-based industries and information and communication technology (ICT) and advanced manufacturing enterprises expanding. The City of Wollongong is already realising many of the benefits of access to high-speed broadband as it grows as a city of innovation.
Local businesses that have connected to the nbn broadband access network are able to engage global markets.
The RAI confirms Wollongong shows strengths in innovation, ranking third out of 95 Local Government Areas (LGAs) in regional New South Wales (NSW), performing highly across the indicators of research and development (R&D) and science. Business entries and knowledge-intensive business services (KIBS) are also higher than regional NSW.
Wollongong is still pursuing economic transition and has identified the need to support existing businesses, as well as to attract and grow new innovative businesses. Having the necessary infrastructure in place and available to enable this is key, and access to fast broadband is the foundation.
The Wollongong economic development strategy (2013–23) recognises the potential impact of the digital economy and acknowledges the city “needs to continue to grow and broaden its economic base to create more of the jobs required in the 21st century.” Uptake of services over the nbnTM access network in Wollongong can support these objectives, while maintaining a proactive, strategic approach is critical.